Hello! I am Viveck 👋

I build and grow infrequent consumer products

I’ve spent 12 years of my career growing infrequent products that have impacted millions of users. Currently VP Product at PropertyGuru Group. Previously at Turbo Tax (Intuit), PayPal and Amazon.
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Viveck’s writing on infrequent products are thorough, structured and actionable. His blogs are a must read.
Ravi Mehta
Ex-Chief Product Officer, Tinder
Viveck has made an important contribution in the infrequent products by stirring a lot of strategic and tactical thoughts in this space. His blog is a must read.
Jenne Pierce
Tech Product Advisor

What are Infrequent Products?

Infrequent products are those in which user transactions occur less frequently than once in three months.

Managing an infrequent consumer product can be difficult as the window of customer interaction is limited.

The Infrequent Products Newsletter

ICED Theory: Learn the playbook from the world’s best consumer infrequent product companies.

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15

Case-studies and counting

100%

Actionable strategies

1

New article per month

Highest

Insights per sentence

Who’s it for?

Product Persons

Product managers, engineers, designers

Product Executives

Senior leaders managing infrequent consumer products

VCs / Investors

Venture capitalists, Private equity, Angel/seed investors

Business Consultants

Coaches/consultants advising infrequent products

Get started with Infrequent Products blog now!

  • 15 in-depth case studies and counting
  • 100% actionable strategies
  • Highest insights per sentence
  • Canvas for applying it to your business
  • One quality writing per month
Read by people at
Subscribe to newsletter
One email per month, unsubscribe with one click anytime
Viveck’s writing on infrequent products are thorough, structured and actionable. His blogs are a must read.
Ravi Mehta
Ex-Chief Product Officer, Tinder
Viveck has made an important contribution in the infrequent products by stirring a lot of strategic and tactical thoughts in this space. His blog is a must read.
Jenne Pierce
Tech Product Advisor

What people are saying

What people are saying

Up your game with my workshop

Grow & manage low frequency products
Learn ICED theory®, a logical and rigorous way to manage your low frequency consumer product.
  • Learn to create products customers love
  • Time tested approaches from Amazon, Intuit and PayPal
  • Be one of the top talent in the market
  • 1000+ PMs trained
  • 16 hrs
  • Live + interactive
  • 1000+ PMs trained
  • 16 hrs/8 days
  • Live + interactive
Enroll in next cohort

Light up your event with me as the speaker

Topics that I talk about:
  • Achieving product-market fit for an infrequent consumer product
  • ICED Theory in 40 minutes
I take a limited number of speaking engagements. If you are interested in hearing about the intricacies of managing infrequent consumer products, please reach out below.
Send speaking request

About Viveck

As an executive product leader, I love building and growing infrequent consumer products and high-performing teams that have impacted millions of users.

I am currently VP Products at PropertyGuru group. Previously I used to lead and manage products at Intuit (TurboTax), PayPal, and Amazon.

Beyond my work, I’m passionate about the vision of raising the next generation of product leaders, change-makers, and problem solvers. I have trained close to 1000 product managers across Asia over the last 10 years.

Approach me for seed investment for an infrequent consumer product.

Contact Viveck

Feel free to send me a message below.
© Viveck P Kumar