Hello! I am Vivek 👋

I build and grow infrequent consumer products

I have spent more than twelve years of my career growing infrequent products that have impacted millions of users. Currently VP of Product at PropertyGuru Group. Previously was leading products at Intuit (TurboTax), PayPal and Amazon.
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Vivek’s writing on infrequent products are thorough, structured and actionable. His blogs are a must read.
Ravi Mehta
ex-Chief Product Officer, Tinder
Vivek is making important contributions to how we think about developing infrequent products. I'm excited he his sharing his strategic insights with the product community!
Jenne Pierce
ex-VP Product, Expedia

What are Infrequent Products?

Infrequent products are those in which user transactions occur less frequently than once in three months.

Managing an infrequent consumer product can be difficult as the window of customer interaction is limited.

A newsletter on managing Infrequent Products

ICED Theory: Learn the playbook from the world’s best consumer infrequent product companies.

15

Case-studies and counting

100%

Actionable strategies

1

New article per month

Highest

Insights per sentence

People who've read it say...

I became a huge fan of ICED Theory since I read it from Reforge blog and now I’ve been watching your videos regarding infrequent products. Thanks a lot for sharing all your wisdom.
  • Rodrigo Rocha

    Product Management

Loved your piece on growing infrequent products. Would love to connect and exchange notes.
  • Naman Gupta

    Product Growth at Canva

I’ve read your post like five times now and really inspired by it. Thank you for sharing in an accessible way.
  • Tika Laraati O’Leary

    Growth Marketing at Omnos

Loved your ICED Theory on growing infrequent products. Loads of good and insightful gems. Thank you for sharing with the wider community!
  • Tiago Sanchez

    Product at SingSaver

Who’s it for?

Product Persons

Product managers, engineers, designers

Product Executives

Senior leaders managing infrequent consumer products

VCs / Investors

Venture capitalists, Private equity, Angel/seed investors

Business Consultants

Coaches/consultants advising infrequent products

Get started with Infrequent Products blog now!

Read by people at
One email per month, unsubscribe with one click anytime
Vivek’s writing on infrequent products are thorough, structured and actionable. His blogs are a must read.
Ravi Mehta
ex-Chief Product Officer, Tinder
Vivek is making important contributions to how we think about developing infrequent products. I'm excited he his sharing his strategic insights with the product community!
Jenne Pierce
ex-VP Product, Expedia
Viveck’s writing on infrequent products are thorough, structured and actionable. His blogs are a must read.
Ravi Mehta
Ex-Chief Product Officer, Tinder
Viveck has made an important contribution in the infrequent products by stirring a lot of strategic and tactical thoughts in this space. His blog is a must read.
Jenne Pierce
Tech Product Advisor
Viveck’s writing on infrequent products are thorough, structured and actionable. His blogs are a must read.
Ravi Mehta
Ex-Chief Product Officer, Tinder
Viveck has made an important contribution in the infrequent products by stirring a lot of strategic and tactical thoughts in this space. His blog is a must read.
Jenne Pierce
Tech Product Advisor

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Topics that I talk about:
I take a limited number of speaking engagements. If you are interested in hearing about the intricacies of managing infrequent consumer products, please reach out below.

About Vivek

As an executive product leader, I love building and growing infrequent consumer products and high-performing teams that have impacted millions of users.

I am currently VP Products at PropertyGuru group. Previously I used to lead and manage products at Intuit (TurboTax), PayPal, and Amazon.

Beyond my work, I’m passionate about the vision of raising the next generation of product leaders, change-makers, and problem solvers. I have trained close to 1000 product managers across Asia over the last 10 years.

Approach me for seed investment for an infrequent consumer product.

Contact Vivek

Feel free to send me a message below.

    © 2021 • Viveck P Kumar
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