Hello! I am Vivek 👋
I build and grow infrequent consumer products
I have spent more than twelve years of my career growing infrequent products that have impacted millions of users. Currently VP of Product at PropertyGuru Group. Previously was leading products at Intuit (TurboTax), PayPal and Amazon.
One email per month, unsubscribe with one click anytime
Vivek’s writing on infrequent products are thorough, structured and actionable. His blogs are a must read.
Vivek is making important contributions to how we think about developing infrequent products. I'm excited he his sharing his strategic insights with the product community!
What are Infrequent Products?
Infrequent products are those in which user transactions occur less frequently than once in three months.
Managing an infrequent consumer product can be difficult as the window of customer interaction is limited.
A newsletter on managing Infrequent Products
ICED Theory: Learn the playbook from the world’s best consumer infrequent product companies.
15
Case-studies and counting
100%
Actionable strategies
1
New article per month
Highest
Insights per sentence
People who've read it say...
I became a huge fan of ICED Theory since I read it from Reforge blog and now I’ve been watching your videos regarding infrequent products. Thanks a lot for sharing all your wisdom.
-
Rodrigo Rocha
Product Management
Loved your piece on growing infrequent products. Would love to connect and exchange notes.
-
Naman Gupta
Product Growth at Canva
I’ve read your post like five times now and really inspired by it. Thank you for sharing in an accessible way.
-
Tika Laraati O’Leary
Growth Marketing at Omnos
Loved your ICED Theory on growing infrequent products. Loads of good and insightful gems. Thank you for sharing with the wider community!
-
Tiago Sanchez
Product at SingSaver
Who’s it for?
Product Persons
Product managers, engineers, designers
Product Executives
Senior leaders managing infrequent consumer products
VCs / Investors
Venture capitalists, Private equity, Angel/seed investors
Business Consultants
Coaches/consultants advising infrequent products
Get started with Infrequent Products blog now!
- 15 in-depth case studies and counting
- 100% actionable strategies
- Highest insights per sentence
- Canvas for applying it to your business
- One quality writing per month
Read by people at
One email per month, unsubscribe with one click anytime
Vivek’s writing on infrequent products are thorough, structured and actionable. His blogs are a must read.
Vivek is making important contributions to how we think about developing infrequent products. I'm excited he his sharing his strategic insights with the product community!
Viveck’s writing on infrequent products are thorough, structured and actionable. His blogs are a must read.
Viveck has made an important contribution in the infrequent products by stirring a lot of strategic and tactical thoughts in this space.
His blog is a must read.
Viveck’s writing on infrequent products are thorough, structured and actionable. His blogs are a must read.
Viveck has made an important contribution in the infrequent products by stirring a lot of strategic and tactical thoughts in this space.
His blog is a must read.
Up your game with my course
The Product Academics
Be product manager interview ready in eight days
- Learn to create products customers love
- Time tested approaches from Amazon, Intuit and PayPal
- Be one of the top talent in the market
- 1000+ PMs trained
- 16 hrs/8 days
- Live + interactive
Light up your event with me as the speaker
Topics that I talk about:
- Achieving product-market fit for an infrequent consumer product
- ICED Theory in 40 minutes
I take a limited number of speaking engagements. If you are interested in hearing about the intricacies of managing infrequent consumer products, please reach out below.
About Vivek
As an executive product leader, I love building and growing infrequent consumer products and high-performing teams that have impacted millions of users.
I am currently VP Products at PropertyGuru group. Previously I used to lead and manage products at Intuit (TurboTax), PayPal, and Amazon.
Beyond my work, I’m passionate about the vision of raising the next generation of product leaders, change-makers, and problem solvers. I have trained close to 1000 product managers across Asia over the last 10 years.
Approach me for seed investment for an infrequent consumer product.
Contact Vivek
Feel free to send me a message below.